Nicola Knobel is a dynamic and accomplished professional with over 17 years of experience spanning diverse industries, including FMCG, oil and gas, construction, and professional services. Nicola has excelled in roles such as Head of E-Commerce at Archer and Olive, where she played a pivotal role in scaling the company’s annual revenue from $2 million to $16 million. Her expertise lies in high-level strategy, brand development, operational management, and customer-centric solutions, with a focus on creating positive work environments and driving innovative change.

A passionate advocate for health, safety, and organisational risk management, Nicola currently holds a leadership role at Whānau Āwhina Plunket, where she integrates Te Ao Māori principles into health and safety strategies. Her ability to humanise health and safety legislation ensures that workplace environments are not only compliant but also foster well-being, inclusivity, and continuous improvement for staff.

Her passion in this space is mirrored by her current studies at Victoria university in Master of Law.

Key achievements include leading successful strategy transformations, launching wellness programs, and influencing cross-agency initiatives to promote cultural inclusivity and staff well-being. Nicola has 2 published articles on leadership and safety, and has participated in many interviews. Nicola is also an avid podcaster, sharing her insights on creativity, productivity, and workplace culture.