I am a 30-year brand and identity expert, TedX and conference speaker, innovator, senior executive and people leader. I have spent more than 20 years on the executive leadership teams of large and complex organisations such as Philips, Frucor, Goodman Fielder and Lion. I've experienced and helped lead human-centric cultures. I've also extensive experience leading and working with smaller businesses and understand the unique challenges and opportunities they deal with.

I talk to delivering more impact, trust and value through the definition and conscious curation and execution of your own, your brand's, your team's and your organisation's human-centric identity. Through speaking and consulting around simple models and proven principles, I strive to inspire and empowers individuals and organizations to be braver, bolder and MORE HUMAN!

Over the course of my career, I have a track record of delivering business growth and driving strategic outcomes, innovating in product, ways of working and business models. I use creative and effective execution rooted in a deep understanding of the consumers and customer route to market. I have led teams of up to 250 people, $150M+ revenue and turned around a business unit from a 30% decline to a 30% increase in revenue and profit.

I have excelled in roles such as Marketing Director, Commercial Director and Head of Future Insights & Innovation. My corporate experience has given me a foundation in global best practice, while my experience as General Manager of two smaller businesses and extensive exposure working with entrepreneurial founders gives me a unique perspective and skillset.